Sydney Air & Solar is a family-run solar and home energy company in Peakhurst, installing and maintaining solar, battery and EV charging systems across Greater Sydney since 2000. Web Ways Tech rebuilt its website so a business with a strong local reputation shows up when Sydney homeowners search for solar. The site now holds page-one positions for 13 commercial Sydney solar searches, four of them at number one.
The previous website showed none of that. It looked dated, loaded slowly and had not been built properly for phones, which matters when most people compare local trades on a mobile before they call. Underneath the design, services were not clearly separated, so a visitor could not tell whether the company handled commercial work, repaired someone else’s installation, or carried the brand they wanted.
There was no page hierarchy a search engine could read as a set of distinct services, and the result was limited organic visibility and little website-led enquiry. A business with six service lines and five product brands stayed invisible for searches like solar company Sydney. The demand was there. The website was not in front of it.
The rebuild ran over one month, with each stage feeding the next, so structure, design and search strategy were planned as one system.
We audited the existing site across structure, content and search visibility to find what was holding it back.
We gave every service its own page, so each could rank and convert without competing with the rest.
We rebuilt on WordPress with reusable components, handling design and page speed as part of the same job.
We planned redirects and internal links before going live, so the rebuild kept the search value the domain had.
We expanded the sitemap so residential solar, commercial solar, batteries, EV charging, repairs and panel cleaning each had their own page, with brand pages for Tesla Powerwall and Enphase underneath. That removed the overlap that stops search engines choosing which page to rank, and let searches like solar repairs Sydney earn pages of their own.
Navigation was simplified around the three questions a visitor actually asks: what do you do, does it apply to me, and how do I get a quote. Calls to action sit where a reader is most likely to be ready, the phone number stays visible on mobile, and separate forms handle enquiries, quote requests and commercial projects.
The site was custom built on WordPress rather than a bought theme, using reusable components for service sections, product cards, accreditation panels and calls to action, so a new service page or battery brand is a content job for the client rather than a development job for us. Performance was handled during the build, with images compressed, page weight cut, caching added and layouts rebuilt to work properly across phones, tablets and desktop.
A rebuild is also where a business most easily loses the search value it already has, so outdated URLs were mapped to their closest new pages and internal linking was rebuilt before launch rather than patched afterwards.
The website now appears on page one for 13 commercial Sydney solar searches, with four terms in position one, across solar companies, installers, batteries and repairs.
These positions sit alongside the rebuild, the new content and the ongoing SEO programme, not any single change.
Sydney Air & Solar already had the expertise, accreditations and reputation customers look for. The rebuild turned those strengths into a structure that makes the business easier to find, understand and contact, with every service on a page that can earn its own traffic and a short path from search result to quote request.
If your website does not reflect the quality of the business behind it, we can help you rebuild the structure, design and search foundations around the way customers actually buy.
