Website Redesign Services for Small Business
Your website is not broken. It is quietly out of date, and nothing in your accounts tells you how much work that loses you. We redesign websites for Australian small businesses from $890, and the price is on this page rather than behind a discovery call.
Fifteen minutes on the phone, and you leave with a figure whether or not you book.
The ten minute check
Five things you can verify yourself, today.
You cannot change a price without emailing someone
It is slow on a phone
Half your work is invisible
You cannot say which page brings enquiries
You are not sure you own it
Is it time to redesign your website?
Not every dated website needs replacing. These are the ones that quietly lose you work, and you can check each of them yourself in about ten minutes.
You cannot change a price without emailing someone
If updating a photo or a line of text means an invoice and a three day wait, the version customers see is the version from two years ago.
It is slow on a phone
Whatever the user experience looks like on your desktop, open the site on mobile data, away from the office wifi. If you are still waiting after three seconds, so is everybody else, and most of them have already gone.
Half your work is invisible
The site names three of the six things you do, because the other three arrived after it was built. People ring and ask whether you also do the thing you have been doing for four years.
You cannot say which page brings enquiries
No analytics, no call tracking, no way to tell whether the last five jobs came from the website or from word of mouth.
You are not sure you own it
The domain sits in a previous developer’s account and the hosting is on a plan nobody can log into.
None of these is about how the site looks. That is the point: an outdated website usually loses work for reasons the owner never sees.
Website refresh, redesign or rebuild
Three levels, and most small business websites need the first or the second rather than the third. The right one depends on what is actually wrong, not on how the site looks to you.
Website refresh
For a site that works but looks tired, usually one to two years old. We update colours, typography, images and spacing. The structure stays where it is, so nothing in search moves either.
Choose this if
Your current website still does its job and you only want it to look like the business it represents.
Full website redesign
For a site with decent foundations and a poor user experience, usually two to four years old. We restructure the navigation, rewrite the key pages and rebuild the enquiry path. The visual design follows from the structure rather than the other way around.
Choose this if
The site brings some enquiries but not many, and you can name the pages that confuse people. This is the level most small business projects land on.
Full rebuild
For a site on an old platform, throwing security warnings, or unable to do what the business now needs. A new build on WordPress with a back end your team can use, keeping whatever is worth keeping from the old website.
Choose this if
Adding a page means calling a developer, or if the platform is no longer supported.
What a website redesign costs in Australia
Most agencies will not print this, so here it is.
$890
starting
$1,200
Up to five pages
Full redesign or rebuild of a compact site: a trade, a clinic, a single service.
Most projects land here
$2,000
Up to ten pages
Full redesign or rebuild with the key pages rewritten by us.
$3,400
Ten pages or more
Larger sites, catalogues, and anything that has to talk to another system.
What moves the figure is page count first, then a product catalogue, then anything that has to talk to another system. Payment splits in half: 50 per cent to start, 50 per cent at launch.
Priced separately
SEO Launch at build time, $1,300, for keyword research on every page and a Google Business Profile that points at your site. Ongoing SEO, $790 a month, which you can stop whenever you like.
For comparison, Sydney agencies publishing figures for the same three levels quote $2,000 to $25,000, and the Australian studios that specialise in large redesigns start at $30,000 and $50,000. Those are real prices for real projects. If you run a fifty page site with three integrations, you should pay something like them. If you run a five page site for a trade or a clinic, you should not.
Our prices are lower because we carry less overhead, not because we cut the work.
Get a price for your site
Four answers, and you get a figure in writing. A call only if you ask for one.
50+ websites built. 4.9 out of 5 from 20 reviews on Google.
Allow up to two business days. Need it sooner? Call (02) 8313 5438.
How long a website redesign takes
Inside a week
A light update
About a week
A full redesign of up to ten pages
A week, longer with a catalogue or custom work
A larger rebuild with a catalogue or custom functionality
The biggest variable is not us. It is how fast your text, photos and logins come back, which is why the late penalty below only counts the weeks that are ours.
What our website redesign services include
Every level includes all of this. You do not have to arrange any of it yourself.
We take an inventory before we touch anything
Every page, image, post and form on the old site is listed, and you decide what survives. You copy nothing by hand.
We rebuild the enquiry path
, not just the look of it: navigation, forms, phone numbers, and the user experience between landing on a page and picking up the phone.
Your email keeps working through the switch
Domain and hosting records are moved with the mail records intact, which is the part that usually breaks on a Friday afternoon.
Whatever the old site was plugged into stays plugged in
Booking, CRM, payment gateways, accounting. A redesign is not the moment to also change your software.
We test the new site against the old one
Real phones, the major browsers, every form submitted, and every link that used to work checked again.
Redesigning without losing your Google rankings
This is the part of a redesign most likely to go wrong, and the reason most owners put one off for another year.
A rebuilt site changes addresses. If nobody maps the old ones to the new ones, every page that ranked starts returning a 404, and the traffic that took years to build disappears in a week. It is avoidable and it is boring work, which is why it gets skipped.
Pages that already rank keep their content and their address. We do not promise rankings, and nobody honest does. What we can promise is that the drop which comes from a careless move will not happen here.
What you get before launch, in writing
Every URL on the old website mapped to its new address, as a document you keep
301 redirects in place before the site goes live, not after
Titles, descriptions, headings and alt text carried across
Internal links repointed so nothing leads to a dead page
An updated sitemap submitted, and indexation checked in Search Console the same week
Analytics and conversion tracking verified, so the before and after are comparable
What a website redesign will not fix
It will not create demand
If nobody is searching for what you sell, a better website gives you a better shopfront on an empty street. That is a marketing problem and we are not a marketing agency.
It will not fix a pricing problem
If enquiries arrive and never convert, the website is doing its job and something after it is not.
It will not rank you overnight
A redesign protects what you have and makes the site easier for a search engine to read. A business website earns positions over months, and any web design company promising faster is selling something a website alone cannot deliver.
It will not survive neglect
A site nobody updates is out of date again in two years. That is why we hand over training rather than a retainer.
When to leave your website alone
If your current website still brings enquiries, loads in under three seconds on mobile data, and you can change a price yourself without asking anyone, do not redesign it.
Spend the money on something that is actually costing you work. We would rather say that on the phone than take a fee for a project you did not need. It happens often enough that it is worth saying on the page.
How a redesign project runs
Three stages, and you sign off the first before the second starts.
1
Review what you already own
We go through the site you have before quoting: which pages rank, which get traffic, which nobody has opened in a year, and what is technically holding it back. You get that list first. It often shortens the job, because a third of the pages usually turn out not to be worth moving.
2
Rebuild and migrate
Structure first, then the content that survives the cut, then the design. Everything that has to carry over travels with its page rather than after it: headings, descriptions, alt text, internal links. You watch it come together on a working address instead of waiting for a reveal at the end.
3
Switch over
The URL map goes live with the site, not after it. Then a training session, the logins, and support for the window that comes with your package. You leave the handover able to change a price yourself.
Recent website redesigns
Three sites we rebuilt, with what actually changed. Two of them came to us because the owner could no longer add a page without ringing someone.
Sydney Air & Solar
Six service lines, one page describing none of them, and a site slow enough to lose the phone traffic it was getting. Rebuilt on WordPress with a page per service. It now holds page-one positions for 13 commercial Sydney solar searches, four of them at number one.
13
Balkan Automotive
Eight services in a single block, and no way for a caller to tell whether this workshop handled their problem. Each service moved to its own page, with the phone one tap away. Rebuilt in 14 days. The old site ran no analytics, so there is no before and after to show and we are not going to invent one.
Purpose Bureau
A Sydney ESG data company whose product was hard to explain to the four different teams that buy it. Designed and built on WordPress in four weeks, structured so a technical data product reads clearly to sustainability, procurement, finance and risk.
What happens if it is not right
Four things, all of them checkable rather than promised.
We pay for running late
If we miss the agreed launch date for our own reasons, your final payment drops by 10 per cent for every week we are late. The clock starts the day your content and logins arrive, and it stops while we are waiting on you.
The URL map is yours before launch
Not a promise that redirects were handled. The actual document, in your hands, while there is still time to argue with it.
The old site is not deleted on launch day
We keep a working copy for 30 days, so if something turns out to be missing you can check it against the original instead of trying to remember.
We do not promise rankings
A redesign protects the positions you already have. It does not buy new ones, and anyone telling you otherwise is guessing with your money.
Website redesign FAQs
How much does a website redesign cost in Australia?
A refresh starts at $890. A full redesign or rebuild is priced by page count, the same as a new website: $1,200 for up to five pages, $2,000 for up to ten, $3,400 for ten or more. Australian agencies typically quote $2,000 to $25,000 for the same work, and specialist studios start higher again. All our prices are final and no GST is added.
Do I need a full redesign or just a light update?
If the structure works and the site only looks dated, a website refresh at $890 is enough. If you can name pages that confuse people, or the site cannot do something the business now needs, that is a redesign. The fifteen minute call sorts it either way, and we will say so if the cheaper option is the right one.
Will a redesign hurt my Google rankings?
Only if the move is handled carelessly. Every URL on the old website is mapped to a new one and the redirects go in before launch. Pages that already rank keep their content and their address. You get the map in writing before the site goes live.
How long does a website redesign take?
A light update and a redesign of up to ten pages both run inside a week, and a larger rebuild with a catalogue or custom work takes longer. The biggest variable is how fast your content comes back.
Can you redesign my WordPress website?
Yes, and it is most of what we do. A WordPress redesign is usually the cheapest of the three levels because the content and the media library come across directly. We also redesign sites built on Wix, Squarespace and older custom platforms, which normally means a rebuild rather than a light update.
Can you keep my current content and images?
Yes. Anything worth keeping is moved across, and we will tell you what is not worth keeping rather than quietly dropping it. On a redesign at $2,000 and above we rewrite the key pages; below that you supply the words and we structure and place them.
What happens to my old URLs?
They are mapped one to one where the page still exists, and redirected to the closest match where it does not. The map is a document you keep, not a step we tick off.
Do you redesign ecommerce websites?
Yes, on WooCommerce or Shopify. Our redesign services cover online stores as well as business websites. Product catalogues change the figure, because the category structure and the checkout path are the work rather than the visual design. Ecommerce website development has the detail.
What if I do not like the new design?
Changes go in rounds, and the number of rounds is in your scope before the work starts. Inside that window we fix what we built at no charge. You review the site on a real URL while it is being built, so there is no reveal at the end.
Who owns the website after the redesign?
You do, and from the start rather than on request. The domain is registered in your name, the hosting account is yours, and the files are handed over at launch.
Ready to find out which level you need?
Tell us what is not working with the site you have. We will tell you which of the three levels you need, what it would cost, and whether a redesign is worth doing at all.
Or call (02) 8313 5438. Web Ways Tech, 5 Blake St, Kogarah NSW 2217.
Not sure which level you need?
Thirty minutes on the phone and you will know, before anything is quoted.