Websites for carpenters
Carpenter website design
People choose a carpenter from photos of finished work, then ask for a quote. On more than half the Sydney carpentry websites we scanned, the home page had no form to ask with. In September 2026 we also ran 32 of those sites through Google’s mobile speed test and an accessibility check.
Our carpenter website design is built around those checks. Your work shows where people decide, and the quote request takes photos and plans. From $2,000, no GST added, live in a week.
01 / Our audit, September 2026
What we found on Sydney carpentry websites
57%
of 69 carpentry websites across 20 Sydney suburbs had no enquiry form on the home page. Carpentry is quoted from photos and measurements, so without a form the customer is left chasing you by email or phone.
25 of 32
took longer than 4 seconds to show their main content in Google’s mobile test. Google treats anything over 4 seconds as poor. The middle result was 6.3 seconds.
28 of 31
showed no licence number on the home page. Not every carpentry business needs one, as the next section explains, but a licensed one has to show it in its advertising.
28 of 31
failed at least one automated accessibility check. On 20 of them it was text too faint to read against its background, the kind that disappears on a phone screen outdoors.
5 of 32
had no main heading, so neither a search engine nor a screen reader can tell what the page is about.
How we checked
We took every carpentry business that Google Maps listed for 20 Sydney suburbs and scanned all 69 of their websites for a form, a call to action and basic markup. From the same list we picked 40 at random and tested the home page of each on 30 September 2026, keeping the 32 that loaded as the business’s own website. That is a small sample, so read those numbers as a picture of the local market rather than a precise rate. Speed is Google’s PageSpeed Insights lab test on a simulated mobile connection, so real visitors may see faster or slower. The accessibility check is axe, which finds a share of problems, not all of them. We looked for a licence number on the home page only. We are not naming any business.
02 / NSW rules
When your licence number has to be on the website
In NSW, carpentry worth more than $5,000 in labour and materials, GST included, needs a contractor licence. The licence covers advertising and contracting for that work too. It also applies when you subcontract on a larger job over $5,000. NSW Government: carpentry work.
If you hold a contractor licence, your advertising has to show the licensee’s name and licence number, and internet advertising counts. NSW Government: building trade advertisements. A homeowner about to pay a deposit on a deck can check that number on the NSW licence register in a minute. ‘Fully licensed’ with no number asks them to take your word for it.
On a site we build for a licensed carpenter, the number sits in the footer of every page and on the contact page, next to your name and phone number. If you only take work under $5,000 and hold no contractor licence, the site does not show a licence line at all.
28 of 31
Sydney carpentry home pages we checked showed no licence number.
03 / How carpentry work arrives
Homeowners and builders hire carpenters differently
A homeowner wants a deck before summer and is comparing carpenters on a phone. A builder needs framing done next month and asks around. Neither books on the first call, and a site that only says ‘call for a free quote’ does nothing for either.
The homeowner project
Homeowners decide from photos. Finished decks, pergolas and staircases, each with the suburb and what the job involved, show your workmanship better than a paragraph about quality. Reviews from the same customers sit beside them. The quote form asks for rough measurements, plans if they have them and photos of the space, so you can tell a real project from someone pricing an idea before you drive out to measure.
The builder or trade job
Builder work usually comes through people who already know you. The website is where they check you before they ring. They want to see the kind of work you take on, your licence, your insurance and how big your crew is. A short page for trade work, kept apart from the deck photos, answers that in one place.
Then each kind of work you want more of gets its own page: decks, pergolas, renovations, doors and stairs, framing. Someone searching ‘deck builder’ should land on a page about decks, not on a list running from skirting boards to roof trusses.
04 / Before launch
6 checks every carpentry site passes before it goes live
01
Main content visible in under 4 seconds
In Google’s mobile test on the finished site, with your project photos in place. Project photos are usually the heaviest part of a carpentry page, so they are resized and compressed, not left out to pass the test.
02
A quote form that takes photos and plans
Tested with a real submission and a real attachment before handover, so no enquiry lands in a spam folder.
03
Licence number, if you hold one
In the footer and on the contact page, where a homeowner looks before paying a deposit.
04
One main heading per page
It names the work on that page, and search engines and screen readers read it first.
05
Text that passes the contrast check
Including any text laid over a project photo.
06
Phone number one tap away
At the top of every page on a phone, for the builder who would rather ring than fill in a form.
For a carpentry business, good web design comes down to these 6 points more than to colours. You get the PageSpeed result for the finished site at handover, so you can check the first point yourself.
05 / Fixed prices from $2,000, no GST added
What carpenter website design costs
Pick the one that matches how much you want from search. All prices are final, and no GST is added.
01
Website build
$2,000
The site done properly, and then it is yours.
- A page for every service you want work from
- Pages written by us
- Licence number, click-to-call and quote form set up
- Domain, hosting and files in your name
02 · Most projects land here
Website build + SEO launch
$3,300
For carpenters who want the site earning from the first week.
- Everything in the website build
- Keyword targeting decided page by page
- Service and suburb pages written for real searches
- One optimisation pass after launch
03
Website build + ongoing SEO
$3,300
+ $790/month. For a carpentry business treating search as a channel, not a one-off.
- Everything above, then monthly SEO work
- New service pages as you take on new work
- Reporting on rankings and enquiries
- Stop any time and keep every page
Online booking, job management integration (for example ServiceM8) or several trading locations are quoted separately. The full comparison of what tradie websites cost across the market is on our websites for tradies page.
06 / Case study
What one trade rebuild changed
Sydney Air & Solar had 6 service lines on one page. We rebuilt the site so each service had its own page, planned the redirects before launch, and kept everything the domain had already earned. The site now ranks on page one for 13 commercial Sydney searches, 4 of them in first position.
It is not a carpentry business, and the rankings came from the rebuild and ongoing search work together. What carries over is the structure. Your deck work and your pergola work each get a page, instead of sharing a paragraph.
13
commercial Sydney searches on page one
4
in first position
6
services, 6 pages
07 / Questions
Questions carpenters ask before the quote
Should decks, pergolas and renovations have separate pages?
Yes, for each one you want more work from. A separate page can show photos of that work, answer the questions people ask about it and turn up in searches for it. Work you take on rarely can share a page.
What if most of my work comes from builders?
Then the site is mostly a credential check: the work you do, your licence, insurance, crew and a phone number. That takes fewer pages, and the website build usually covers it.
Can I show photos from jobs I did as a subcontractor?
Ask the builder before you post them, and leave the street address out either way.
My photos are all from my phone. Is that enough?
Usually, if they are sharp and taken in daylight. Before and after shots from the same angle are worth taking on your next job. We pick, crop and compress what you send.
I already have a website. Do I need a new one?
Not always. If the structure is sound and the site simply looks dated, a refresh from $890 may be all it needs. Our website redesign page explains where a refresh ends and a rebuild starts.
How long does it take?
About a week. Having your licence number, a list of the work you want and a folder of project photos ready is what keeps it to a week.
Can I keep my domain and email?
Yes. The domain stays in your name, email keeps working, and we map your old pages to the new ones with redirects before launch.
Tell us what you build
Send us the kinds of work you want more of, who you mostly work for and where. We will tell you how many pages that takes and which price fits, including when a simpler option would serve you better.
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