Websites for electricians
Electrician website design
An electrician’s website often gets opened with the lights off. Half the house is dark, the safety switch will not stay up, and the person holding the phone wants a number they can tap. In September 2026 we tested 37 Sydney electrical websites for mobile speed and accessibility, and most of them made that person wait or squint.
Our electrician website design is built around those checks, with a page for each of your electrical services, such as switchboard upgrades or EV chargers. From $2,000, no GST added, live in a week.
01 / Our audit, September 2026
What we found on 37 electrical websites in Sydney
25 of 36
took longer than 4 seconds to show their main content in Google’s mobile test. Past 4 seconds, Google rates loading as poor. The middle result across all 36 was 6.5 seconds.
21 of 36
had no licence number on the home page. That number is the one detail a homeowner can check for themselves before they call.
36 of 37
failed at least one automated accessibility check. The most common problem, on 26 sites, was text too faint to read against its background, which gets worse on a phone in daylight.
4 of 37
had no main heading. Most passed this one.
3 in 10
electrical businesses across 20 Sydney suburbs have no enquiry form on the home page. That figure comes from a wider scan of 182 sites.
How we checked
Google Maps listed electricians for 20 Sydney suburbs. We picked 40 of them at random and tested each home page on 30 September 2026, keeping the 37 that loaded as the business’s own website. Speed is Google’s PageSpeed Insights lab test on a simulated mobile connection, so real visitors may see faster or slower pages. The accessibility check is axe, which catches a share of problems, not all of them. We looked for a licence number on the home page only, and we are not naming any business.
02 / NSW rules
Your licence number belongs on the website, whatever the job size
NSW advertising rules for electrical wiring work ask for the licensee’s name, the licence number with its category of work, and a business phone number. They cover internet advertising, and a website is advertising. NSW Government: building trade advertisements.
Electricians get less room here than builders do. A builder needs a contractor licence to advertise residential work over $5,000. Electrical wiring is specialist work, so the rule applies at any value, down to a single power point.
A homeowner about to let someone open their switchboard can check the number on the NSW licence register in a minute. On every electrical site we build, the licence number and category sit in the footer of every page. They appear again on the contact page, beside your name and phone number.
21 of 36
Sydney electrical home pages we checked showed no licence number.
03 / How electrical work arrives
A tripping safety switch and a switchboard upgrade need different paths
One visitor has half the house without power and a safety switch that trips every time it is reset. Another wants an EV charger in the garage before the new car arrives. A site with one contact form for both serves neither of them well.
The urgent job
Your number sits at the top of the phone screen, and one tap on the call button rings you. No menu to open, no form to fill in. Emergency hours appear only if you work them, because a ’24/7′ badge is a promise the first late-night caller will test.
The planned job
Switchboard upgrades, EV chargers, solar and batteries get compared on price and on who is qualified to do them. The quote form asks for the suburb, the job and a photo of the switchboard, which tells you more than a row of tick boxes. Your licence, customer reviews and real job photos of past installs sit right next to it.
Each service you want more of then gets its own page: switchboard upgrades, EV charger installation, lighting, smoke alarms, rewiring. Level 2 work, if you hold the accreditation, gets one too. That accreditation is separate from your contractor licence. It covers service lines between the network and the property, plus network devices on the main switchboard. The page names it instead of folding it into ‘all electrical work’. NSW Climate and Energy Action: ASP Scheme.
04 / Before launch
6 checks every electrical site passes before it goes live
01
Main content visible in under 4 seconds
Measured in Google’s mobile test on the finished site. With the power out, the home wifi is out too, so the customer is on mobile data.
02
Phone number one tap away
At the top of every page on a phone, where someone standing in a dark hallway finds it first.
03
Licence number and category
In the footer and on the contact page, with Level 2 accreditation beside it where you hold it.
04
One main heading per page
It names the job on that page and is the first line search engines and screen readers read.
05
Text that passes the contrast check
Readable on a phone screen in full sun.
06
A quote form that reaches you
We send a real test enquiry before handover and confirm it lands in your inbox, not a spam folder.
For an electrical business, good web design comes down to these 6 points more than to colours. You get the PageSpeed result for the finished site at handover, so you can run the first check again yourself.
05 / Fixed prices from $2,000, no GST added
What electrician website design costs
All prices are final, and no GST is added.
01
Website build
$2,000
The site done properly, and then it is yours.
- A page for every service you want work from
- Pages written by us
- Licence number, click-to-call and quote form set up
- Domain, hosting and files in your name
02 · Most projects land here
Website build + SEO launch
$3,300
For electricians who want the site earning from the first week.
- Everything in the website build
- Keyword targeting decided page by page
- Service and suburb pages written for real searches
- One optimisation pass after launch
03
Website build + ongoing SEO
$3,300
+ $790/month. For an electrical business treating search as a channel, not a one-off.
- Everything above, then monthly SEO work
- New service pages as you take on new work
- Reporting on rankings and enquiries
- Stop any time and keep every page
Online booking, job management integration (for example ServiceM8) or several trading locations are quoted separately. The full comparison of what tradie websites cost across the market is on our websites for tradies page.
06 / Case study
A solar, battery and EV charging business, rebuilt page by page
Sydney Air & Solar installs solar, batteries and EV chargers across Sydney, work that overlaps with plenty of electrical businesses. On the old site its 6 service lines ran together. We gave each one its own page, planned the redirects before launch, and kept everything the domain had already earned. The site now ranks on page one for 13 commercial Sydney searches, 4 of them in first position.
Those rankings came from the rebuild and ongoing search work together, so they are not a promise for a new site on its own. What carries over is the structure: EV charging and batteries each got a page a customer could land on, instead of a line in a list.
13
commercial Sydney searches on page one
4
in first position
6
services, 6 pages
07 / Questions
Questions electricians ask before the quote
Do switchboard upgrades, EV chargers and solar each need a page?
Yes, if you want more of that work. Each is a separate decision for the customer, with its own questions about cost, timing and what the house needs first, and each is searched for separately. Small jobs you do now and then, such as extra power points, can share a page.
I hold Level 2 accreditation. Where does it go?
On a page of its own, with the accreditation shown next to your licence number in the footer. That page describes the Level 2 jobs you take, so someone who needs a service line put in or moved can see that you do them.
Should I have a page for every suburb I cover?
Usually not. A suburb page is worth having when there is something specific to say, like jobs done there or different call-out terms. The same text with the suburb name swapped in does not help a customer or a search engine.
Can I keep my domain and email?
Yes. The domain stays in your name and your email keeps working. Before launch we redirect each old page to its new address, so old links and bookmarks still land on the right page.
I already have a website. Do I need a new one?
Not always. If the structure is sound and the site simply looks dated, a refresh from $890 may be enough. Our website redesign page explains where a refresh ends and a rebuild starts.
How long does it take?
About a week. Having your licence number, any accreditations, your service list and a few photos of finished work ready is what keeps it to a week.
Will a new website get me more jobs?
It can make you easier to find for each service and easier to contact once found. Nobody can promise a number of jobs without knowing your area and who you are up against, so we do not.
Send us your service list
Tell us the jobs you want, the suburbs you cover and the licences and accreditations you hold. We will come back with the number of pages that takes and the price that fits, including when a simpler option would do.
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