Websites for landscapers
Landscaping website design
People choose a landscaper from photos of finished jobs, and those photos have to load on a phone first. In September 2026 we ran 33 Sydney landscaping websites through Google’s mobile speed test and an accessibility check. The heaviest home pages were also the slowest.
Our landscaping website design is built around those checks, with project photos that stay sharp and load fast on a phone. From $2,000, no GST added, live in a week.
01 / Our audit, September 2026
What we found on 33 landscaping websites in Sydney
24 of 32
took longer than 4 seconds to show their main content in Google’s mobile test. Google treats anything over 4 seconds as poor. The middle result was 6.3 seconds.
9 of 32
home pages weighed more than 10 MB. The 12 pages over 5 MB took a middle 8.2 seconds to show their main content, against 5.2 seconds for the rest.
28 of 33
showed no licence number on the home page. Not every landscaper needs one, which is why the next section starts with ‘if’.
31 of 33
failed at least one automated accessibility check. On 27 of them it was text too faint to read against its background.
7 of 33
had no main heading at all. Another 11 had more than one, which gives a search engine a mixed answer about what the page is for.
45%
of 101 landscaping businesses across 20 Sydney suburbs have no enquiry form on the home page. That figure comes from a wider scan.
How we checked
We took every business Google Maps returned for a landscaper search in 20 Sydney suburbs and picked 40 at random. We tested the home page of each on 30 September 2026 and kept the 33 that loaded as the business’s own website. Speed and page weight come from Google’s PageSpeed Insights lab test on a simulated mobile connection, so real visitors may see faster or slower. The accessibility check is axe, which finds a share of problems, not all of them. We looked for a licence number on the home page only. We are not naming any business.
02 / NSW rules
If you build walls and paving, your licence number goes on the site
In NSW, retaining walls, paving, driveways, decks, pergolas and water features count as structural landscaping. Above $5,000 in labour and materials, including GST, you need a contractor licence to carry out, contract for or advertise that work. NSW Government: structural landscaping work.
If you hold that licence, your advertising has to show the licensee’s name, the licence number with its category and a business phone number. The rule covers internet advertising, and your website is advertising. NSW Government: building trade advertisements.
Mowing, planting and garden care are a different matter. If that is all you do, the rule may not apply to you, and the site will not claim a licence you do not need.
Where you hold one, the number and category sit in every footer and on the contact page, beside your name and phone number.
28 of 33
Sydney landscaping home pages we checked showed no licence number. Not all of them do work that needs one.
03 / How landscaping work arrives
New gardens and regular maintenance need different paths
A new outdoor living area is chosen from photos. A fortnightly mow is chosen by suburb and price. A landscaper website that treats both the same puts a design brief in front of someone who only wanted the lawn mown.
The design and build client
They want landscape design and construction. They compare 2 or 3 landscapers over a few weeks, and they judge you by jobs that look like their yard. The quote form asks for the suburb, the rough size, what they have in mind and a photo of the space. Your first site visit then starts with the right conversation.
The maintenance client
This customer wants lawn care, hedging or irrigation checks. They need to know you cover their suburb, how often you come and roughly what it costs. A short form or a tap to call is enough. A budget question and a design brief are more than they came for.
Then each finished project gets its own page: a few photos, the suburb and what was built, with before-and-after photos where you have them. A page about a sandstone retaining wall in the Hills District answers someone searching for one. A gallery of 60 photos with no words does not. If you take residential and commercial work, each gets its own page. In the busy months, a form that asks the right questions also saves you site visits that go nowhere.
04 / Before launch
6 checks every landscaping site passes before it goes live
01
Main content visible in under 4 seconds
In Google’s mobile test on the finished site, including the pages with project photos.
02
Photos sized for the screen
Every image is resized to the size it is shown at and compressed. A gallery never asks a phone to download full camera files.
03
Licence number, where you hold one
In the footer and on the contact page, so a homeowner can check you before a site visit.
04
One main heading per page
It names the service or project, and it is the first thing search engines and screen readers read.
05
Text that passes the contrast check
Readable on a phone in a backyard, in full sun.
06
A quote form that reaches you
Tested with a real submission before handover, and a phone number one tap away on every page.
For a landscaping business, good web design comes down to these 6 points more than to colours. You get the PageSpeed result for the finished site at handover, so you can check the first point yourself.
05 / Fixed prices from $2,000, no GST added
What landscaping website design costs
All prices are final, and no GST is added.
01
Website build
$2,000
The site done properly, and then it is yours.
- A page for every service you want work from
- Pages written by us
- Project gallery, click-to-call and quote form set up
- Domain, hosting and files in your name
02 · Most projects land here
Website build + SEO launch
$3,300
For landscapers who want the site earning from the first week.
- Everything in the website build
- Keyword targeting decided page by page
- Service and suburb pages written for real searches
- One optimisation pass after launch
03
Website build + ongoing SEO
$3,300
+ $790/month. For a landscaping business treating search as a channel, not a one-off.
- Everything above, then monthly SEO work
- New service pages as you take on new work
- Reporting on rankings and enquiries
- Stop any time and keep every page
Online booking, job management integration (for example ServiceM8) or several trading locations are quoted separately. The full comparison of what tradie websites cost across the market is on our websites for tradies page.
06 / Case study
What one trade rebuild changed
Sydney Air & Solar had 6 service lines on one page. We rebuilt the site so each service had its own page, planned the redirects before launch, and kept everything the domain had already earned. The site now ranks on page one for 13 commercial Sydney searches, 4 of them in first position.
It is not a landscaping business, and the rankings came from the rebuild and ongoing search work together. The structure is the part that carries over: one page per service you want, and nothing hiding in a paragraph.
13
commercial Sydney searches on page one
4
in first position
6
services, 6 pages
07 / Questions
Questions landscapers ask before the quote
Who provides the photos?
You do. Phone photos of finished jobs are fine if they are taken in good light. We choose the strongest ones, crop and resize them, and add a short description to each. We do not put stock photos of someone else’s garden on your site as your work.
How does a gallery with lots of photos stay fast?
Each photo is resized to the size it appears at, compressed, and loaded only when the visitor scrolls to it. That is standard in every site we build. The number of photos still matters, which is why each project gets its own page instead of one long gallery.
Do I need a licence number on my website?
If you do structural landscaping over $5,000 and hold a contractor licence, NSW advertising rules say yes. If you are not sure whether your work needs a licence, NSW Fair Trading can tell you. We put on the site whatever you hold, and nothing you do not.
Should design jobs and maintenance be on the same site?
Usually yes, with separate pages and separate quote paths. If maintenance runs under a different business name, it can have its own site.
Can I keep my domain and email?
Yes. The domain stays in your name, email keeps working, and we map your old pages to the new ones with redirects before launch.
I already have a website. Do I need a new one?
Not always. If the structure is sound and the site simply looks dated, a refresh from $890 may be all it needs. Our website redesign page explains where a refresh ends and a rebuild starts.
How long does it take?
About a week. Have your service list and photos of 10 or so finished jobs ready, plus your licence number if you hold one. That is what keeps it to a week.
Send us the work you want more of
Tell us whether you want more design and build jobs, more regular maintenance or both, and where you work. We will tell you how many pages that takes and which price fits, including when a simpler option would serve you better.
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